✦ Sr. Product Designer · Editorial systems
Flora
Bassan
I design considered digital experiences that connect strategy, technology and detail. Over the last 10 years, I've helped companies impact millions of users.
Claro · UX Research
Digital Cancellation
§ 01 — Selected work
Built with intention.
Recent projects across banking, telecom, retail and consumer goods — designing digital experiences used by millions every day.
- 202301·UX ResearchClaroDigital Cancellation01ClaroDigital CancellationUX Research2023
- 202402·Retail OperationsGrupo BoticárioStore Experience02Grupo BoticárioStore ExperienceRetail Operations2024
- 202503·Social DiscoveryMercado LivreMeli Play03Mercado LivreMeli PlaySocial Discovery2025
- 202504·Landing PageZAVA ViagensTravel with intention04ZAVA ViagensTravel with intentionLanding Page2025
§ 02 — Approach
A method, quietly held.
Four operating principles that hold the work together — from product systems to interaction at enterprise scale.
Transforming operational complexity into experiences that feel intuitive, calm and inevitable.
Building flexible ecosystems where consistency, accessibility and business evolve together.
Designing flows around real human behaviour — not ideal scenarios imagined in boardrooms.
Every reduction in friction creates trust, continuity and measurable impact at scale.
Turning operational complexity into intuitive digital experiences for millions of users.
- Based
- São Paulo, BR
- Experience
- 10+ years
- Discipline
- Product · Systems
§ 04 — Let's begin